Most organizations request monetary donations from their donors throughout the year. These donations help support an organization's operating expenses, and allow a nonprofit to continue and further its mission. Nonprofits use capital campaigns to raise monetary funds and often send out an initial letter to potential donors. Looking at an example document can be a great way to find the inspiration for creating your own fundraising letters and give you an idea of what to include when asking for a donation.
Capital Campaign Letter Sample
The following letter is a sample used for a capital campaign. It can be customized to your specific organization and its needs.
Dear Donor,
I'm sure you are aware of the important role that (name of the organization) plays in helping people whose lives are impacted by (purpose of the charity here.) This important work is supported largely by the support of generous donors who contribute to our annual capital campaign. This year's goal is (dollar amount), which will allow (name of organization) to continue providing much needed services to those in our community who are in need of assistance. Without the continued support of generous donors like you, these needs will likely go unmet.
In order to continue making a difference in the lives of individuals affected by the work of (insert organization's name), it is vital for this year's capital campaign to be a success. Can we count on you to make a donation to this important cause? By making a tax deductible donation to our capital campaign, you'll be directly contributing to people struggling to cope with (purpose of charity.) Additionally, you'll be recognized for your generosity as a capital campaign supporter on the (name of organization) website and in the upcoming newsletter.
The (name of charitable organization) is depending on your assistance and generosity. Please visit (organization's website here) to pledge your support, or fill out and return the enclosed pledge card. Please be assured that your contribution will be put to good use to provide help to individuals in need of assistance right here in our community. Thank you for your consideration and continued support.
Regards,
(Signature)
(Typed Name)
(Title of person signing letter)
Using A Sample Letter For Soliciting Donations
While the above sample letter can be a good resource to help you get started with writing a request, it should not be used exactly as written in most situations. Some basics to keep in mind when drafting your letter are:
- Give a brief background of your organization and include the mission statement
- Mention any specific project or program that will benefit from the monetary donation
- Give details on how to submit the donation to your organization
It's essential that the final fundraising letter that you send out be customized to meet the needs specific to your particular organization and written in a manner likely to appeal to your potential donors.
